Video Marketing

The sickest drone videos from around the web

The sickest drone videos from around the web 2668 2000 Dani Lyman

There’s no question that drones revolutionized video and changed our viewing experience. From nature docs to corporate events, drones have captured beautiful footage from interesting angles that weren’t possible to achieve in the past. However, with technology quickly advancing, certified drone operators are pushing boundaries and taking aerial cinematography to a whole new level. Drones are increasingly being utilized across multiple professions to create cinematic and awe-inspiring footage – and even aid in saving lives.

Here are a few sick videos from around the web that highlight the badass tricks and practical capabilities of the modern drone.

Smooth Operator

In this commercial, Ford teamed up with Aerial Edge to capture a stunning shot we don’t usually see. Going beyond the usual “from above” view, the pilot squeezes the drone through the trees to allow the car to drive out of frame in one seamless move. It’s cinematic, perfectly paced and really challenges the status quo. Drone footage like this, which follows the action, is much more stimulating and exciting to watch!

Tricky One Shot

Do not let the easy flow of this video fool you! To accomplish these tricks so precisely, the drone operator has to be wildly talented and must completely understand the technology he’s working with. It’s much harder than it looks! Not only does he fly backward throughout the entire shot (what!?), he also perfectly times his movements to fly through small objects and tight spaces with complete accuracy. This beautifully constructed one-shot leaves no room for mistakes. In just a few minutes the sun will rise and he’ll lose the piercing light creeping up over the city. No wonder this was the 2017 Drone Film Festival Winner.

Lifesaving Technology

Drone technology company Aerones provides a great example of the diverse use of drones outside of the video industry.  In 2017, Aerones launched a drone that is able to carry a human being! Despite the sheer joy on the face of the jumper in the video, this beast isn’t just for adrenaline junkies and extreme sports enthusiasts. The massive drone was designed, in part, to aid rescue teams by dropping a person into the action or pulling someone out of a dangerous situation. Afraid of heights? You might want to look away. But, I wouldn’t recommend it. This is epic.

 

Push iPhone’s video potential to the max

Push iPhone’s video potential to the max 6720 4480 Dani Lyman

With internet articles like “How to Film A Hollywood Worthy Movie on Your iPhone” and “How to Shoot iPhone Video Like a Pro” you may get the impression that cinematic brilliance is in the palm of your hand with the purchase of the iPhone X.

You say to yourself, “Why do I need to hire a crew for my social media campaign, my promotional video, or my company’s internal projects when I can do everything on my phone?”

Then you see incredibly beautiful images produced with the iPhone like this gorgeous short film by Amnesia Art and you think, “I can do that.” But, it’s not as easy as it looks.

When you see such a well crafted film like this it is easy to get swept away into the notion that you, yourself, or at the very least, your neighbor’s teenager because he’s better with technology than you are, can create something similar for your video project. Until you give it a try. Then, sadly, passed your deadline with half your budget wasted, you find yourself with unusable footage ruined by terrible lighting, unbearable sound and choppy editing.

Just like wearing Nikes doesn’t make you Jordan, the iPhone doesn’t make you a talented DP. The device is only as good as the person operating it. Ryan Earl and Nick Arcivos, the talent behind this film, have years of experience as filmmakers and photographers. In their dedicated and very capable hands a phone becomes another tool in their arsenal to create a successful piece of art.

Another thing to consider is the extensive amount of equipment needed to create a piece that looks this professional. The Amnesia Art team posted the list of equipment they used which totals over $2,000. Half of that was spent on sound equipment alone! BECAUSE THAT’S HOW IMPORTANT SOUND IS! No one will watch your video if the sound is bad! That is why a professional Audio Tech is so crucial to the success of your project and worth every penny. Not to mention the smooth flow of the edit is not something that can be accomplished by just anybody, even with easy to use editing apps.

There is a laundry list of details that go into making a film like this. The kind of details that those of us who work in Video Production are completely passionate about, obsess over and educate ourselves on daily.

The iPhone definitely has a place in the DIY video world. You can make awesome videos for your podcast, Instagram or YouTube channel, but when it comes to larger endeavors and really higher-end projects – nothing beats experience. Or dedication. Or knowledge. Or passion. A crew of experts who understand how to use the equipment and deliver a solid project is always worth the investment.

 

 

 

 

Catch their attention with a seriously well-done video

Catch their attention with a seriously well-done video 6000 4000 Dani Lyman

In an age when we have shorter attention spans than a goldfish, marketing videos have to be more creative and technically savvy to get viewers hooked.

 

In 2015, Microsoft Corp published a study that showed our average attention span plummeted from 12 seconds to 8 seconds – meaning we are as easily distracted as Dory and just as likely to forget what we watched. A video marketer’s goal must be to grab the attention of the viewer immediately, and then keep him watching with memorable content.

 

In film school we were taught that edits should be made approximately every 7 seconds to keep the audience interested. When you’re relying on video to market your company or build interest in your brand, you have to be fast moving, entertaining, and more than anything – creative.

 

Here are 3 examples of edgy brand marketing videos that combine innovative ideas, witty voice overs, flashy cinematography and out of the box editing techniques to create unforgettable content.

 

SLACK

Using popular sitcom techniques like exterior wide shots, cheesy intro music, and mockumentary style storytelling, Slack created a unique, laugh out loud, quirky 2-minute video that tells us who they are and why we want to use them.

 

DISSOLVE

No camera or corporate interview required. This piece by Dissolve successfully relies entirely on editing and snarky commentary on generic corporate videos to stand out in the crowd. Money well spent on compelling voice over talent and a kick ass editor who understands comedic timing.

 

FRESHBOOKS

A fresh take on Talking Heads. This video really highlights the value of a great producer on set.  Sarah’s genuine and confident presence on screen proves there was an experienced producer behind the camera putting her at ease. Beautiful lighting, unique framing and edits every few seconds keep the viewer’s interest visually, while creating a human element to Freshbook’s brand by making us truly interested in Sarah and her story.

 

 

A bad ass video production crew and post team can provide all the eye-catching, creative visual elements you need to hook your audience. It’s up to you to add your voice, style and unique brand to keep them coming back.

 

About Crew Connection

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Crew Connection puts a suite of marketing tools at your fingertips. Get your demo reels, stills, gear, awards, and more in front of the biggest clients all over the world—for free. At Crew Connection we pay video and post production providers within 30 days of receiving your invoice so your work and your life are never interrupted. Need live assistance or want to add quality jobs to your pipeline? Our crew coordinators are on call around the clock. Sign in to Crew Connection, call 303-526-4900, or email info@crewconnection.com.

The future of video marketing

The future of video marketing 4605 2152 Dani Lyman

When it comes to interactive marketing videos, the future is here.

Images we once only saw in movies are now coming to life through our phones, headsets and tablets. Companies are no longer showing consumers who they are – they are engaging them by altering reality. And, if you aren’t incorporating motion graphics, augmented reality or virtual reality into your marketing videos then you are missing the mark on how to engage with your modern customers.

I recently had the pleasure of meeting Josh Crist at a Crew Connection sponsored Colorado American Marketing Association event in Denver. Josh is a Video Growth Hacker with V3 Media, a Colorado-based video marketing agency. With experience in helping clients impact their audiences and get better video ROI, he was just the guy I wanted to talk to about the future of video marketing and how our clients can stay relevant in this fast-changing technical world. Josh had a few very helpful insights about the future of video marketing and beyond:

 

1. Trends in Technology and Video Marketing

According to Josh, the trends businesses need to focus on for the best video ROI are more interactive. “Trends that are starting to really come into their own are interactive videos, 360° videos and augmented reality, with virtual reality soon to follow.”

These terms may seem futuristic and intimidating, but they are more accessible than you think. Your favorite companies are using these technologies daily. Snapchat filters are a great example of AR being used every day – how many doe-eyed-deer filtered photos have you seen in the past month? Just take a look at Tinder. It’s all the rage.

 

2. Virtual Reality is the Future

When I think of VR it catapults me back to the early 90’s and I’m suddenly watching Demolition Man thinking I wouldn’t live long enough to see VR become an accessible technology. But, now, here we are in the future and businesses recognize they “can create a completely immersive experience for viewers [with] applications [far] beyond just traditional marketing” such as internal video training, education and experience design. Virtual reality is revolutionizing the branding experience. It “allows you to bake the marketing into the product (or experience) by doing cool and crazy/exciting things as a brand that delights your customers.”

A company that isn’t sitting on the sidelines, waiting for VR to become an easy, everyday marketing tool is Toyota. They are using VR to teach teens how to drive. After being stuck behind a student driver in traffic last week, I can all too easily see the benefit of a program like this.

 

3. The Best Way to Engage Your Customers Today

Josh doesn’t pull any punches when it comes to video marketing. In this world, if you aren’t ahead of the curve, you aren’t even in the race. An area he sees a lot of growth in and one companies should be jumping on now is augmented reality. He says, “AR keeps growing and seems to be a really strong way brands can create content that delights their customers. AR is expected to grow to $117.4 billion by 2022 and more and more applications for its technology keep showing up.”

A ridiculously awesome and practical way I’ve seen AR used is by the company Jura. They have an app that allows customers to virtually try on watches and compare before they buy. Why doesn’t every accessory brand have this? Pretty soon, Millennial consumers are going to expect all their favorite brands to provide them with an AR experience. Will yours be one of them?

 

4. Wow Them With Motion Graphics

We are living in a world that now blends reality and computer-generated images everywhere we turn. Your basic corporate video with the khaki-wearing spokeswoman isn’t going to engage the fresh talent you want to bring on board. If VR and AR are outside the scope of your budget and need, what else can you do to stand out?

Josh says it’s all about the graphics, “adding more visual elements to [your video] through graphics and overlays is a way to up the user experience. It also makes the video feel more interactive and engaging by supporting what the speaker is saying through different mediums within the video.”

Post-production is a key element to a great trending video. If you need to go with a simple video approach then let a talented motion graphics designer bling out your project with stylistic lower thirds, moving charts and fresh overlays to set you apart from the competition.

Don’t know any master graphics artists? That’s okay. We do. We have a massive amount of talented post production professionals in our database that can take your video to the next level.

 

About Crew Connection

Crew Connection logo

Crew Connection puts a suite of marketing tools at your fingertips. Get your demo reels, stills, gear, awards, and more in front of the biggest clients all over the world—for free. At Crew Connection we pay video and post production providers within 30 days of receiving your invoice so your work and your life are never interrupted. Need live assistance or want to add quality jobs to your pipeline? Our crew coordinators are on call around the clock. Sign in to Crew Connection, call 303-526-4900, or email info@crewconnection.com.

What 2016's video marketing trends tell us about 2017

What 2016’s video marketing trends tell us about 2017

What 2016’s video marketing trends tell us about 2017 1202 810 Heidi McLean

Videos are more accessible than ever—both to make and to watch. Good thing, too, because they’ve been found to increase engagement on every front from sales to click-through rates on emails and websites. And the sheer quantity of content is hard to fathom. In any given 30-day span, more video is uploaded online than what all three major U.S. T.V. networks combined have created in 30 years.

It all points to one thing: Video is taking over the world. The unmatched effectiveness and saturation of video on the web means it’s more important and harder than ever to rise above the noise.

What 2016’s video marketing trends tell us (in a tiny, tiny nutshell)

 

  1. Mobile video consumption is increasing rapidly—to the tune of about 100 percent every year.
  2. People are watching more videos on more devices and are apt to watch multiple videos on more than one device at the same time.
  3. YouTube has over a billion users. That’s about a third of all of the people on the Internet.
  4. Livestreaming and 360 video are both on the rise. Video isn’t heavily-edited commercials starring handsome actors anymore.
  5. The Washington Post predicts video content will make up more than 80 percent of web content in the next several years.

Does that last one seem hard to believe? Then take a lesson from Microsoft CEO Steve Ballmer, who said in 2007, “There’s no chance that the iPhone is going to get any significant market share. No chance.”

Every time someone says, “That could NEVER happen,” the universe conspires to make absolutely sure it does. So what do these video marketing trends mean for you and the eyeballs you’re trying to reach?

Early in their career, a young band called Dispatch got a piece of advice from one of their favorite musicians. “Make them listen,” he said. Spotify and Pandora bring a world of music to consumers’ earbuds. They can skip a song or discover a band in one click. The only way to make someone listen in these conditions is to make your sound so compelling they choose to bend their ear.

If you want to be ready for 2017, hire video service providers who understand your vision and can produce creative, high-quality content that makes people watch, click, and act.

 

About Crew Connection

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Crew Connection puts a world of video service providers at your fingertips. In just a few clicks you can search, chat with, and book vetted crews local to your shoot—all on your own schedule. Rely on Crew Connection’s team of media experts to organize the crews and gear you need for multi-day and multi-location video projects anywhere in the world. Our crew coordinators are on call around the clock if you ever need live assistance. Visit CrewConnection.com, call us at 303-526-4900, or shoot us an email at info@crewconnection.com.