When you work in video production it is paramount that you have an online presence. Vimeo and YouTube are excellent avenues to highlight your work and attract new clients, but nothing like a strong and modern website confidently says, “I’m a professional and you can trust me.”
So, here are a few tips to help you up your online presence !
Get in the game
First things first, you need a website. Everyone has one. Maybe a lot of your work comes from word of mouth and you’ve been doing just fine. But, if you want to attract newer clients and stay ahead of your competition then you need a website. A slick site helps to gain credibility and prove you have the talent and equipment. It also showcases who you are and what you specialize in all in one place.
Looks are Everything
Now, how you execute your website is extremely important. The most crucial element is your gallery of work. Many video production professionals make the mistake of throwing all their work, from film school to present, on their site. In this case, however, there’s no question that we always want quality over quantity. Keep the newest, trendiest, cleanest work on your site and remove anything else that brings the standard down.
Keep your gallery clean and organized by categories that are easy to view. Add an aerial reel, a commercial reel, a short film reel and keep the layout simple. There are many approaches to this, but after searching across multiple websites, this is one of the sharpest and most effective galleries I found.
Out with the Old
Remember to remove old videos across all social media platforms, as well. When people google you be sure they only find top notch examples of your work! Potential clients are going to judge you off that first viewing, so don’t let any old and out of date videos drag you down.
Post it, Tweet it, Share it
Link your website to every other social media platform and stay current! If you link to Twitter – tweet! Have fresh and exciting content that lets the client peer into the experience they will have with you on location. If you link to Insta then post BTS photos, sunsets, quirky crew shots, new equipment – etc. Link to Vimeo and make sure it showcases your most current stand out pieces.
Brag a Little
Have you won an award? Were you featured in a magazine? Have brand name clients given you shout outs and accolades? Share it! If others have trusted you then new clients will be more inclined to do so as well. This is a great example from Motion Source in Chicago. I don’t even know half of these awards, but I’m immediately impressed.
Get Cheeky with it
Lastly, and the most endearing part of your social presence, is getting creative and adding some personality! The “About Us” section of your site is a great place to add some silliness and character. You can personalize the experience by adding fun team photos, like this unique selfie example from Miami based crew Maxime.