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Dani Lyman

Social Media Stirs Controversy Over Super Bowl Ads

Social Media Stirs Controversy Over Super Bowl Ads 499 333 Dani Lyman

You just created your Super Bowl commercial and paid $5.2 million for your spot, what are you going to do now? If you’re like the most talked about brands of the year, a lot.

In our social media driven world, agencies are creating an immersive experience beyond the Super Bowl ad itself. Today, brands are spending a minimum of $175,000 per second of air time and launching marketing campaigns that begin before the game and fuel conversations long after it ends. They engage viewers in content, conversation and a little controversy.

Among many Super Bowl ads people are calling “safe” this year, these 3 surprising trouble-makers emerged to steal the spotlight.

Battle of the Brews: Bud Light vs. Miller Lite & Coors Light

In a bold move, Bud Light decided to pit themselves against their light beer competitors by pointing out the use of a popular ingredient: corn syrup.  In a surprise twist, Americans care very little about corn syrup in their beers. They are, however, very passionate about corn, corn farmers, and not acting like a jerk.

Before Bud Light knew what was happening, social media was blowing up with posts from the National Corn Growers Association, tweets from farmers and videos of Bud Light being poured down the sink and dumped in the trash. A clear line had been drawn in the sand. In a move meant to poke fun, Bud Light lost sight of their target audience and sparked a major #corntroversy in the process.

Our Marketing Manager at Crew Connection, Alexis Gabel, made an excellent point that if you’re going to spend millions of dollars on a Super Bowl commercial you have to “anticipate the conversation that will ensue and if it could have a negative impact on your brand. The conversation surrounding Bud Light very well may have negated that not so inexpensive 60 second spot.” And with no clear follow-up strategy from Bud, Miller Lite was unintentionally presented with an amazing marketing opportunity without having to spend a dollar in advertising and Tweeters loved it!

Meanwhile, Bud Light looks like your jerk friend trying to start an insult fight after too many beers. The consumer has more influence to make or break your brand than ever before. Don’t let your competitors “Miller Lite” you by being unprepared for the conversation.

Devour Commits to their Racy Addiction

The brand most unapologetically committed to their campaign was Devour Foods – by a long shot. The brand took the term “Food Porn” to an entirely new level, a level that was too high for some. However, their marketing strategy is unwavering.  Their ads started with teasing posts about the censored Super Bowl ad itself, continued with the promise of more risqué content being released on social media and then flooded their Twitter feed with a series of live tweets and videos packed with enough “That’s what she said” innuendos that Michael Scott would be jealous.

The ongoing videos, racy tweets and flirtatious comments have fans continuously engaging with the brand, even 3 days after the Super Bowl. The highly amped uncensored version of the commercial now has nearly 16 million views on YouTube alone. Accompanied by the decision to promote themselves on adult-themed websites, Devour has carved out its brand and is sure to be remembered.  While many got a kick out of the innuendo-packed ad, a lot of parents were beyond upset that such adult geared content was played in front of their children.

Devour’s creative use of Twitter during and after the Super Bowl ad aired is worth checking out. Just remember, it’s not everyone’s taste.

That’s Not Right

One of the more controversial Super Bowl ads came from a brand with an unfamiliar name and a knack for making people angry. As part of their “That’s Not Right” series, Mint Mobile revealed their Chunky Milk Super Bowl commercial and viewers were not at all happy. Aired during a time when most American’s are stuffed to the brim with pizza and cheese dips, watching a tv family drink a chunky dairy product was just not right. The outrage from viewers was intense and unfortunately relatable.

The Senior Vice President of Marketing and Creative for Mint Mobile, Aron North, told Time, “We expected a reaction. I think this strong of a reaction maybe not. …If it took something as obtuse as chunky-style milk to wake everybody up, I would run it again.”

While they definitely stood out and North adamantly stands by the decision to run the ad, you have to wonder if the reaction of the posters on social media will influence decisions when it comes to purchasing new mobile plans. The other videos in the series are just as uncomfortable to watch, proving there was a clear attention-grabbing strategy at play, but will it provide the desired results? We know your name now, Mint Mobile. But, do we like you?

The Take-Away

After seeing the aftermath of three very bold approaches to advertising, a few questions come to mind. How will social media affect your campaign? Are you prepared for the backlash? Do you have enough video content to keep your audience engaged? Are you giving customers the opportunity to join the conversation? Do you have something to say and the social media strategy in place to say it?

“Story without strategy is art. Story with strategy is marketing.” – Dave Sutton

The Art of Good Lighting

The Art of Good Lighting 800 534 Dani Lyman

As every selfie-obsessed Millennial knows, great lighting is keyWhether you’re posting your daily #foodie pic on Instagram or creating a fog-filled scene for a horror movie, it is crucial to find your light. Before going into a production, you want to determine the tone of the project and then discuss with your DP the right lighting to achieve that tone.

Lighting is an art form all on it’s own. DP’s and gaffers are talented artists that paint a scene with light to create the desired tone of a video project. They can cast shadows, manipulate time and take your video from bland to brilliant with the flick of a switch.

Here are three inspired lighting ideas to take your video up a notch:

The Corporate Video

Most corporate videos take place in offices that are not quite as cheery as the picture above. Under fluorescent lights in a room with grey walls, your video can look depressing and bleak. To avoid the “Office Space” vibe, you’re going to want to use light to create an inviting, warm and modern tone.

You also want to consider that your subject is likely not a professional film star and may come across as awkward and unattractive on camera. The right lighting cannot only make your subject look stunning, but also give them the confidence they need to present well on screen.

For a bright and inviting feel that’s perfect for interviews, testimonials & marketing videos try:

  • Thinking beyond 3 point lighting: Bring additional gear to light around the room, bounce off walls, and brighten up the background to make the whole space more inviting
  • Adding faux sunlight: Give the impression natural light is coming from the windows to appear friendly and approachable
  • Using soft light: Like in the photo above, soft light helps subjects look more attractive and polished
  • Tip: China balls, domes, additional background lighting and diffusion are great add-ons to your lighting package

 

Dramatic Flair

 

 

 

 

 

 

Menacing. Brooding. Mysterious. A highly contrasted look, like the example above, is perfect for dramatic re-tellings, serious PSA’s or corporate videos containing heavier material. Deep shadows create a stark contrast which will immediately communicate to the viewer this content is serious. In this example, it looks like the darkness is about to devour that unsuspecting happy man, which might be too intense for your corporate PSA. But, lighting in a lower key, using additional gear to separate the subject from the background and experimenting with color, split lighting and diffusion can help create this sinister tone.

Next Level Talking Head

The go-to video trend of content creators is the Talking Head. We’ve seen it a thousand times. It’s efficient, inexpensive and practical… a.k.a, boring. But, it doesn’t have to be. With great lighting and a few fun extras, your Talking Head can be eye-catching and dynamic.

If you check out the video below, you’ll see the subject is beautifully lit with specific lighting for hair, face & eyes. However, despite the simplicity of the setup, the video looks rich with contrasting shadows, texture and depth. That’s the work of a skilled professional. You’ll also want to note the use of subtle movement here. The camera glides with such control you likely wouldn’t notice if you weren’t looking for it, but it makes the video all the more engaging. The use of two cameras, a slider or additional accessories like a dolly or gimbal, combined with beautiful lighting techniques, can really push production value to the next level.

A video represents who you are to the world, so you want to make sure the style and tone match your brand. It is essential to establish tone and then plan your shoot and budget accordingly. You are definitely going to need to schedule enough time, as creating the right light can be a meticulous process, so a full day shoot is always best.

While lighting is key, it certainly isn’t everything.  To achieve the best results you’re going to want to make sure you hire a complete team. A director will focus on the talent so the DP can focus on the frame. Hair & makeup artists will make sure your subjects look flawless – because lighting can’t fix everything.  Onsite editors are invaluable when it comes to making sure you have enough footage for a seamless edit. And don’t forget a great production assistant can help a shoot flow smoothly, or at least bring you coffee.

Top Tech from CES 2019

Top Tech from CES 2019 768 432 Dani Lyman

The tech industry gave us a glimpse into the future this week during the 2019 Consumer Electronics Show in Las Vegas. Packed with concept cars, AI and virtual assistants, CES proved we’re another year closer to living in a sci-fi movie. Here is some of the most fascinating tech unveiled in the City of Sin this year.

Robots Galore

Ubtech unveiled it’s latest edition of Walker: The Robotic Butler. Walker has built-in sensors that enable him to walk around without bumping into walls (I can’t even do that half the time), he has arms and hands that can grab and deliver items, as well as a facial recognition feature (again…he’s better than me) so he can remember who requested that Coke from the fridge. While the technology is pretty impressive, Walker is still a work in progress. More of a novelty than a necessity, Walker wouldn’t be the most efficient Butler in terms of speed or complicated tasks, but who knows what the future holds?

 

Honorary Mention: Foldimate, the laundry folding robot, attempts to eliminate the torture of one of humanity’s most mundane tasks. However, it’s size and price tag make it an unrealistic accessory for most laundry rooms. It is only first gen tech, so hopefully, updated models will be more accessible for the average household in the coming years.

Futuristic Vehicles

The Future is here… well, almost. One of the most fascinating and potentially useful unveilings was Hyundai’s Elevate, a walking car designed for emergency response. Currently a concept only, the four-legged vehicle is designed to tackle tough terrain, stand and walk on “legs” with omnidirectional wheels and bring relief during a crisis in ways we’ve never thought possible before.

 

Honorary Mention: Bell, a manufacturing partner to Uber, revealed Nexus the Flying Taxi equipped with six tilting fans and wings. Unlike Elevate, the Nexus prototype is life size and Bell hopes to begin test flights in 2020.

Gizmos & Gadgets

Everyone can relate to the hassle of worrying about luggage when traveling, so Ovis created the self-driving suitcase that can follow behind you as you race through the airport. Much like a small child, it gets distracted at times and wanders away, but it’s camera technology allows it to identify you and follow you when you’re in its sight.

Additionally, Inubox unveiled the dog toilet, which doesn’t need too much explanation. Artemis revealed a Smart Mirror that looks like it belongs in Minority Report, Sony exhibited an 8K TV which thrilled movie lovers, and Groove X designed an adorable robot Lovots you can snuggle – now available for sale in Japan.

Are you ready?

The display of talented inventors and developers proves that what we can achieve through technology is limitless. CES is an important reminder that the world is moving forward. Are you?

 

Little Known Facts About Your Fave Holiday Films

Little Known Facts About Your Fave Holiday Films 1001 667 Dani Lyman

If you’re a movie buff, you love your behind the scenes facts. When it comes to the top holiday films you probably already know: Jim Carrey was a total Grinch on the set of How the Grinch Stole Christmas; Christmas Vacation was one of Johnny Galecki’s first movies; and Elf was filled with in-camera tricks to make Will Ferrell look like a giant among Santa’s tiny helpers. However, here a few lesser-known stories from behind the scenes of your favorite holiday classics.

When Harry Met Sally

Containing one of the most memorable confessions of love and definitely the best New Year’s Eve scene ever, When Harry Met Sally is a classic film that proves relationships (and life) don’t always go as planned. Part of what made the film feel so authentic were the real-life love stories sewn through the narrative. Those cute little interviews with elderly couples that popped up throughout the film were actually inspired by real love stories.

It is said Director Rob Reiner and his good friend and Screenwriter Nora Ephron interviewed various couples about their experiences falling for their soulmate. They then cast lovely actors like Connie Sawyer and Charles Dugan to retell the stories on screen. Easily the most endearing part of the film, the stories made us laugh a little, cry a little, and most importantly, believe in true love.

Die Hard

Die Hard is arguably one of the best Christmas films of all time (literally, people argue about it all the time). Perhaps one of the reasons fans engage with the movie more than other action films is their deep connection to John McClane and the familiarity of his flaws. The extra layer of emotion Bruce Willis brings to the character was likely missing from the script before screenwriter, Jeb Stuart, had a close call with a refrigerator box.

During a recent interview on Jeff Goldsmith’s podcast, Stuart recalled the moment that changed the direction of the script and redefined McClane’s character. After a fight with his wife, Stuart “stormed out of the house” and started his drive back to Burbank on the 134 freeway. While changing lanes he was shocked by a large refrigerator box in front of him. With no time and nowhere to go, he was forced to drive straight into the box. Luckily, it was empty, but the brush with death led to an epiphany. This story wasn’t just an action movie, “It’s about a 30-year-old guy who should have said sorry to his wife.”

McClane’s reluctance to admit his wrongdoing follows him throughout the story and culminates in the film’s most human scene; his apology to his wife. This monologue reveals who McClane really is and why we love this movie so much.

It’s a Wonderful Life

Growing up, we all sat in front of the bright lights of the Christmas tree, watched as George Bailey found his purpose and we dreamt about a lovely little place called Bedford Falls. With all its charms and kindness, Bedford seemed like the perfect little Christmas town that was too quaint to exist in the real world. However, there is a small town in Upstate New York, Seneca Falls, that claims it is the real-life Bedford Falls and you can discover all its magic by visiting during the Christmas season.

Seneca Falls’ holiday website claims that this idyllic town is likely Frank Capra’s inspiration for the film’s set design. Similarities between the Victorian-style homes, the old bridge, and globe street lamps all add to the case that Seneca Falls is the original Bedford Falls.

Of course, what would a claim like this mean if the people didn’t take the opportunity to turn their town into a movie lover’s haven during the holiday season. Every December they host an “It’s a Wonderful Life” Festival where one can catch special guests, Christmas light replicas and a screening of the film. So, if you find yourself nostalgic for simpler times during the holiday season, you may want to head to Seneca Falls to experience some Christmas magic.

Bridget Jones’ Diary

For “tragic spinsters” everywhere Bridget Jones’ Diary is a New Year’s classic, packed with impossible resolutions, cringe-worthy awkwardness and clumsy attempts at love. While Jones is usually taking the brunt of the embarrassment, in one chaotic scene, her two love interests prove to be a bit clumsy themselves.

In a recent interview with GQ, Colin Firth explained that the dramatic fight between him and his co-star Hugh Grant was originally scripted to be a serious duel. However, when the actors recognized they hadn’t been in a fight since their youth and a scuffle between these two characters might be more slapstick and sloppy than tough and polished, they reworked the scene and left us with this comedic gem:

Now, get to binge-watching!

Happy New Year!!

Prep Your Video Business for the New Year

Prep Your Video Business for the New Year 3000 2000 Dani Lyman

Success in any field or endeavor in life usually starts in the same place; establishing goals. As your business heads into 2019,  it’s important to consider what your goals are and how you plan to achieve them. You may want to recruit new clients, branch out from corporate videos to commercials or increase your revenue. Wherever you’re looking to take to your business this new year, here are a few solid tips to help you get there.

Attend Conferences

If you want to be the top crew in your city, you’re going to need to spend time with experts. Video production conferences are an excellent way to receive one-on-one guidance, learn about new equipment, explore trends and mingle with other professionals. An invaluable experience (and often quite the party), here are a few top conferences to consider attending in 2019.

I highly recommend attending marketing conferences as well. There you can learn the ins and outs of marketing trends and how your company can be an asset to corporate and commercial video marketing in the coming year.  Also, be sure to attend hometown events and conferences for excellent networking opportunities.

Trends

For your company to be successful, you want to stay relevant. Maybe you’ve been doing the same type of work for 15 years and it’s been going well for you, but now a millennial-owned tech company wants to hire you to do some VR work for his new video game goggles and you barely even know what he’s talking about let alone how to execute his vision. Falling behind on trends is a quick way to fall behind in business.

Here are a few video production trends you are going want to stay on top of in 2019:

    • Virtual Reality
    • Aerial Video & Drones
    • 360-Degree Videos (Immersive video)
    • 4K Cameras
    • Cinemagraphs (a.k.a gifs).
    • Hyperlapse (Check out this badass video from Rob Whitworth that took hundred of hours to execute so perfectly)

 

Barcelona GO! from Rob Whitworth on Vimeo.

Live Streaming

Nothing has been blowing up in video production the way Live Streaming has the last few years. Everything from City Council meetings to pro sports games stream daily on a variety of platforms.  Understanding the technology behind live streaming is an excellent way to attract new clients in 2019. I highly recommend researching how to use three of the most popular live streaming platforms to bring your business to the next level:

  • Facebook Live Broadcasts
  • Twitter 
  • YouTube 
Social Media

While it’s important to understand social media trends for your clients, it is equally important to have a social media presence of your own.  A website is great, but these days clients also want to check out your BTS & time-lapse videos on Instagram, they want to read your reviews on Facebook and watch your videos on Vimeo and YouTube. The more outlets you are on, the more ways you can reach new clients. Also, social media is an excellent way to remind people that you’re out there producing stellar work on a daily basis. 

Establishing Goals

Goals are just daydreams unless we take action to achieve them. When you think about your vision for the New Year, take some time to write down what you plan to accomplish and challenge yourself to write a step by step process to follow through. It’s pretty simple: determine what you want, why you want it & how you’re going to get it. Don’t forget to:

  • Be Specific
  • Be Realistic
  • Be Proactive

 

 

Here’s to making dreams a reality in the New Year!

4 Exotic Locations to Shoot Your Next Project

4 Exotic Locations to Shoot Your Next Project 6000 4000 Dani Lyman

When it comes to shooting abroad, nothing beats working with a local crew who understands the ins and outs of shooting in their own backyard. From Japan to the Outback, hiring a local Director of Photography not only can provide insight to running a local production, but can provide beautiful and authentic shots that up production quality and set your video apart from the rest.

The below video is an excellent example of cinematic B-Roll shot abroad. Instead of just capturing the typical famous locations, this DP went right to the heart of the city and was able to convey an authentic and impactful version of the culture. Beautiful and stunning, this piece captures what it feels like to be in this city and among its people.

While the DP has the ability to create the texture and tone of your video project, there are some behind the scenes positions that are incredibly important when shooting abroad. A must have crew member is definitely the Fixer. The Fixer is an invaluable local who helps with anything from transportation, hotel accommodations and meals, to acquiring local permits, scheduling and navigating the city. You can call them Production Coordinators and Producers rolled into one.

Additionally, it’s always helpful to hire a translator, a few camera assistants and production assistants to keep your shoot moving as smoothly as possible.

Crew Connection has talented, expert crews across the world who can provide original and gripping content for any type of video project. For your next shoot, consider hiring a local crew in one of these exotic locales:

Hong Kong

 

 

Peru

 

Australia

 

 

India

 

 

Top 3 Thanksgiving Commercials

Top 3 Thanksgiving Commercials 5409 3358 Dani Lyman

The holidays are officially upon us! When the temperatures drop and the days grow shorter, we know it’s time for America’s most gluttonous holiday; Thanksgiving! There is nothing quite like family and friends gathering over delicious food and football to remind us we have so much to be grateful for. Sure, pushy in-laws, awkward family tension, and holiday perfectionism can sometimes dampen the vibe, but a little bit of drama is part of the fun, isn’t it?

One of my favorite things about the holiday season is the commercials. Businesses tend to up their game and hit you in the feels a little harder this time of year. It is a great opportunity for companies to demonstrate their heart, personality, and the effectiveness of video marketing.

With DVR and streaming services, you might have missed some of the great holiday content released the last several years. So, here are 3 Thanksgiving themed commercials from around the web that made us laugh, tugged on our heartstrings, and reminded us to be thankful for the little moments.

Spooky Creatures Come To Life With Antonina

Spooky Creatures Come To Life With Antonina 640 414 Dani Lyman

Special Makeup Artist Antonina Henderson is making a name for herself in the industry by creating elaborate creatures and transforming talent for film, TV and live events. The one-time U.S. Army firefighter turned artist found her calling in college and has since turned her passion into a blossoming career.

While Antonina’s resume ranges from weddings to Sharknado 3: Oh Hell No, we really wanted to get in the Halloween spirit and showcase some of her creepier work. Be sure to check out the eerie time-lapse of her ghoulish creation, Fluffy the Demon, for Six Flags’ Frightfest at the end of this interview.

CC: Let’s dive right in to the good stuff. What’s your favorite horror movie?

AH: I have to say, the best horror movie that really gave me the shivers was The Exorcist (1973)!

How about your favorite makeup effect you’ve seen in a movie?

My favorite makeup effects that I have seen in a movie are the transformation scene from An American Werewolf in London (1983), hands down!

What was your first professional makeup project and how did it affect the course of your career?

My first professional makeup project was on the film Cotton in 2012. I was hired to assist the Makeup Department head. I told her that I was a makeup enthusiast who did a lot of theater makeup in high school; and moulage (injury simulation makeup) for the local fire department and EMTs. Under her mentorship, I learned set etiquette, sanitation, and HD makeup. In exchange, I taught her how to make camera-ready vomit and realistic bruises.

What are your career goals?

My career goals are to be a department head on a studio feature with lots of fantasy or alien creatures.

Can you tell us more about your process to create your characters?

A lot of planning and a lot of love goes into creating my characters. It starts with a design concept, finding a model who fits my vision, maybe even a costume designer. Next, I have to determine if I am going to create my pieces or buy them. This decision usually comes down to my time and cost-effectiveness. When it comes to a production, I am usually pressed for time and have to find the quickest and most cost-effective method to match the producer’s/director’s vision.

How is CGI currently changing or affecting the makeup effects world?

Overall, I think audiences are tired of straight CGI. We are witnessing a resurgence of practical effects in the film world. Directors are finding that sweet spot between CGI and practical makeup. Too much CGI tends to look fake; not enough CGI limits a director’s creativity. I think Special Makeup Effects Editor and Creature Designer Rick Baker made a good point about CGI when he said, “CGI is an amazing tool, and it’s only as good as the artist behind it… If you have a crappy director and give him good tools, he’ll still make a crappy movie.”

How you do you prepare differently when working on a project with CGI?

The preparation includes meeting with the visual effects artist and the director to collaborate one cohesive look, similar to any other creature design.

Can you speak a little about the projects you work on that don’t require effects makeup?

Other projects that I have worked on that don’t require effects makeup have been what we makeup artists call the “no-makeup” look. Which means I use makeup to blend away any perceived flaws, like uneven skin tone, acne, eye bags, tattoos, etc. to give the illusion of a fresh face or natural beauty.

How would you describe your signature look?

I don’t really think I have a signature look. I do like to see real skin instead of layers of foundation and contouring. I try to stay away from trends and be inspired by nature. I minored in biology, the study of life! I like to study the facial anatomy of the person in my chair. For example, do they have amazing cheekbones, juicy lips, or longer than average eyelashes? What’s unique and special about them that I can enhance?

What is it that sets you apart from other makeup artists?

I believe what sets me apart from other makeup artists is that I am forever a student of the arts, always looking for new opportunities to grow my craft or learn a new skill. I love collaborating with other artists because I get to see what’s in their kits, see how they may use products differently than I do. Or see what out of the box application techniques they are using.

Demon Makeup from Antonina Henderson on Vimeo.

Check out more about Antonina here www.makeupbyantonina.com

What Makes a Great Video Editor

What Makes a Great Video Editor 5736 3328 Dani Lyman

“It’s the editor who orchestrates the rhythm of the images, and that is the rhythm of the dialogue, and of course the rhythm of the music. For me, the editor is like a musician, and often a composer.” – Martin Scorcese

 

In the video industry, everyone knows the edit can make or break a project. You can hire the best production team in the world, but if your editor doesn’t understand both the technology and the art of editing, you’re out of luck. A bad edit can leave a viewer cringing and can cost more in re-edits than it’s worth.

So, what can you do to make sure you’ve hired the best of the best to edit your latest piece? I chatted with professional freelance editor and longtime Crew Connection Crew, Jeff Drake, about his vast career and what he believes makes an excellent editor.

 

The Vision

“When I first saw Avid Media Composer, I knew non-linear editing was what I wanted to be doing.” Drake’s editing journey began when post-production meant using tape machines and a switcher. The introduction to editing software was a complete game-changer for his career. “It allowed me to be faster and more creative and inspired me to constantly learn new technology in order to elevate the level of my work.”

That level of elevated work has allowed Drake to be fortunate enough to edit for major companies like ESPN, Wells Fargo, Toyota and Victoria’s Secret, to name just a few. His experience, accompanied by his humble and professional approach, is what sets him apart from amateur editors who may understand the technology, but not the business of editing. “Most directors and producers have a vision and it’s my job to fulfill that vision first. I always aim to bring something to the table and make the final project better than the client anticipated.”

 

 

The Business

Putting one’s artistic ego aside and focusing on delivering the client’s vision isn’t always easy, but it is a paramount trait in a sought-after editor. Creative personalities can often clash, but Drake believes forcing his perspective on a client is the opposite of what he’s been hired to do. “I will defend my creative decisions, but only once because I want the person paying the bill to be really happy with how the project turns out.” In the end, he’s been hired to make the post-production process easier for the client. It isn’t personal.

Another way he manages to keep such a professional rapport with his clients is by working as a contractor, instead of an in-house editor. Drake reveals that working with various clients away from the office is one of the biggest benefits to his work. By staying out of office politics and avoiding distractions Drake says he can focus all his energy on delivering an excellent product. As a contractor, he can also bring a fresh perspective that sometimes in-house editors can’t provide.

 

The Final Product

Working behind the scenes can make it difficult for people to understand the artistry that goes into editing a project.  “Editing is creative control of the structure, pacing, and tone of any piece, no matter how complicated or simple.” Additionally,  a solid editor can work with powerful tools to manipulate mediocre images, improve audio or design motion graphics from a simple idea.

“I think editing is the single most important contribution to the overall feel and success of a project but, of course, I’m biased.” Drake may be joking, but this is the level of commitment and skill you want your editor to have. You want to trust your editor is giving 100% percent to seeing your vision succeed. That’s what separates an excellent editor from the rest.

Coolest Camera Gear Must Haves

Coolest Camera Gear Must Haves 3976 2753 Dani Lyman

There are a grip ton of companies out there creating so many camera and grip accessories that it can get a little overwhelming to sort through them all. From pocket jibs to flywheels to app controlled motorized skaters, the market is flooded with nifty gadgets you want to add to your equipment cage. But, some products and companies are definitely better than others! Check out 3 companies creating some of the coolest toys in the industry!

Edelkrone

Edelkrone focuses on pint-sized, portable accessories that simplify the production process. From their PocketRig to the SliderOne, they deliver tiny tools to get smooth shots from interesting angles. Many of their products are app controlled, leaving less room for human error and more time to get that perfect shot. The motorized system is perfect for stunning timelapses and creative stop-motion projects.  While all Edelkrone products are making a splash, people are especially enthusiastic about the Motion BOX and its ability to shoot 360 degrees in one fluid motion.

 

Kessler

Established in 2003, Kessler has become an industry leader, providing some of the most innovative camera and grip gear. For their latest invention, they merged the CineDrive and Shuttle Dolly into one groundbreaking system. The multi-axis motion controlled camera system slides easily along the dolly without missing a beat. The system is designed for users to have full control down to their fingertips by programming keyframes to ensure accurate camera movements at the precise time. To give you even more to nerd out on, the upside down camera movement on the dolly is pretty epic.

Rhino

If you search the internet for “best slider” Rhino undoubtedly has one of the largest and loudest fan bases out there. Rhino Slider EVO has the reputation of being the best in the game. One of the most notable ways this slider stands out among its competition is the flywheel. The flywheel securely sits on top of the slider to create the perfect amount of tension which keeps the camera flowing smoothly, avoiding any little bump in the road. That uninterrupted “sliding” motion is exactly why we use the slider to begin with and Rhino seems to have mastered it!